About Me

I’m a first generation American raised in Texas, who also happens to be half Persian and half Filipino.

I spent the first 10 years of my career as a strategist and creative at advertising agencies in NYC. From there, I switched coasts to join TikTok in LA, working as the Creative Strategy Director leading the platform’s Entertainment vertical.

In the summer of 2024, I joined Bureau Béatrice in Dubai to lead their creative strategy department with a focus on the intersection of luxury and technology.

As a strategist, I’ve created brand platforms, led product launches, and conducted ethnographies. As a creative, I’ve directed brand films, shot campaign photography, led brand collaborations, and launched experiential events. Outside of work, I love photography, DJing, and making music!